Bank of Montana
Branding, Messaging, Brochure, Brochure Inserts, Website Redesign, Advertising, Public Relations, Website redesign
bankofmontana.com
Bank of Montana, a business bank specializing in helping entrepreneurs grow their businesses and start new ones, wanted to develop a marketing campaign highlighting Bank of Montana as a national leader in business banking. The campaign goals included promoting Bank of Montana’s expertise, scope of services and sharing their clients’ success stories.
Website Redesign:
Bank of Montana needed a cutting-edge site that reflects the bank’s professionalism, expertise, creativity and ability to find solutions for complex and multi-faceted projects. Building upon branding developed in the brochure, inserts, print ads and trade show display, we created a website that highlights the range of services Bank of Montana provides, is easy for visitors to find information they are looking for, provides helpful tools to clients and showcases the success of their clients.
Brochure:
To achieve the campaign goals, we created a full-color multi-page brochure, including copywriting, design, and photography, highlighting Bank of Montana’s approach and their clients’ success stories. These impressive stories range from executing the largest, most complicated, multi-layered financing project in the history of the Small Business Administration’s 504 Program to leading a six state region in multifamily lending, resulting in more than 700 units of housing for families in Missoula, Montana alone.
Brochure Inserts:
Designed to complement Bank of Montana’s brochure, we created single page inserts that highlight key staff and specific service lines. These inserts are modular and can be added to the brochure as needed in order to reach specific target audiences.
Trade show display:
We created a lightweight and modular trade show display that reflects Bank of Montana’s strengthened brand and can be modified depending upon the industry specific trade show, with an emphasis on ease of use for travel and set up
Print ads:
We designed a series of industry specific print ads, including customization and resizing to meet various publication specifications, and placed them in trade publications to reach target audience members.
““The creative team has been amazing to work with! From the start when we were collaborating ideas all the way through the creative development process, from content population to site launch – they have been responsive and easy to work with.
They took our initial design ideas and elevated them into what is now an amazing website! Bank of Montana is thrilled to have a site that is professional and classy, user-friendly and easy to navigate while also being informational for our clients.” ”
